The winery Albet i Noya presented a new range of wines: ‘Curiosos‘, which is the new image of a wine family formerly known as ‘Classics‘.
After a great deal of design and re-design, the winery has finally opted for the name ‘Curious’ in order to express one of its vital ‘mantras’, the curiosity to do things differently, find new vineyards, new techniques … in short, to elaborate new and better wines.
The first wines available for sale under this new denomination, ‘Curiós Xarel.lo‘ -a white wine- and ‘Curiosa Rosat‘ -a rosé-, are both from 2015, and ‘Curiós Tempranillo‘ is a 2014 vintage red wine.
With this new image, the winery hopes to move even closer to a faithful audience and capture the concerns of a new, ‘curious’ wine community.
Here’s a video uploaded by the winery, illustrating the renovation and explaining the makeover:
Personally, we have no doubt the new look is young, stylish and cool …. What do you think?